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Let's talk weight loss? We receive emails, lots and lots of emails, from Fan-addicts who swear that Foam has helped them lose weight by satisfying their hunger pangs and snackie cravings. Diet tip 1 - compare Foam calories with other snacks And we don’t mean a few pounds either; we mean significant weight loss! Some of us wondered why our product was getting more attention for its weight loss properties than its intended use as the most extraordinary coffee creamer on the market. That is until one of our Fan-addicts brought to our attention a scientific study that demonstrated how our brains, not tummies, regulate our hunger and how much we eat. The study suggested that since the tummy doesn’t have a calorie counter, the brain uses stimuli from different satiety feedback mechanisms (fancy for “how your brain knows you’re tummy is full”) to regulate our appetite. We are now convinced that Foam reduces hunger by triggering several satiety feedback mechanisms to provide much more satiation (hunger relief) than you would expect given Foam’s low calorie content. We don’t want to use the word magic bullet, but any food product that gives more satisfaction and long term hunger relief than the calories it imparts, is both rare and remarkable.

Our Fan-addicts swear that Foam helps them control their cravings to keep off the weight. Is it as simple as substituting a less caloric snack for one with higher calories? Maybe. But we wanted to find out more so we started looking at the current science of dieting because, as we all know, it’s one thing to get the weight off, it’s another to keep it off. In fact, 75% of dieters put all of the weight back on within one year, and 90% after 5 years. All that hard work for nothing!

The one thing that is clear from reviewing the studies is that the brain and tummy work in concert to regulate the body’s weight. Studies of artificial sweeteners illustrate this brain/stomach connection. When the taste buds register the false sweetness of the artificial sweetener, the brain waits for the stomach to signal that the expected calorie load has arrived. Since the calories never come, the brain’s appetite regulation system becomes confused and may put the sweet cravings on overdrive, thereby creating a rebound effect that is often more intense than the initial craving. The “how this works” is still speculation within the scientific community. What isn’t speculation is that, on average, those who consume artificial sweeteners (found most commonly in diet drinks) tend to put on more weight than those consuming real sweeteners.

We believe Foam is the perfect delivery system to maximize appetite suppression. How so? When Foam is released from the aerosol can, it expands more than 300% so your mouth feels like you are eating 3 times the food. This is extremely important because your brain uses taste and olfactory sensors to judge the quantity of food delivered to your tummy so it can regulate your appetite. What makes Foam far more effective than a diet shake, for instance, is that Foam is a semi-solid and requires chewing. You just can’t gulp it down. This chewing process engages the olfactory-satiety feedback loop which has a powerful and immediate effect on appetite regulation.

It’s one thing to fool the brain temporarily, but quite another to keep you from getting hungry in no time flat. Great news! Foam is a high protein food! And protein ranks higher in satiation (hunger relief) than carbohydrates or fats according to a study by Dr. Suzanne Holt and colleagues at University of Sydney.

Part of Foam’s ability to keep you feeling full has to do with the design of our tummies. The Pyloric Valve is situated at the bottom of the stomach and regulates stomach emptying - viscous (thicker) foods stay in the stomach longer (sorry diet shakes). Therefore, Foam’s thick and frothy texture takes up a higher volume of space in the tummy for a longer period of time. Since protein takes longer to digest than carbs or fats, Foam provides additional satiation, and helps you stave off hunger pangs longer. Add to that, dieters tend to lose muscle as well as fat when they restrict calories. Several studies suggest that diets high in protein reduce the loss of muscle from calorie restriction.

The tongue, palate and olfactory system have receptors that tell the brain when high energy, protein rich Foam is consumed. The tummy’s receptors signal the brain that a high volume of protein–rich foam has been received. Your tummy is full and the cravings stop. Is it really that simple? It really is. When you consider that a full 8 oz cup of Foam has fewer than 50 calories (fat free) and that a can contains approximately 6 cups of Foam, it’s easy to see how you can overpower the fiercest hunger pangs without disrupting your diet plan. We have many Fan-addicts who consume over a can a day (only 8 Weight Watchers points per CAN!). They tell us that Foam has helped them lose and keep off the weight for years!

Foam will satisfy the "snackie" cravings you experience throughout the day so you can resist fattening, less healthy foods. Combined with sensible meals, Foam can help you lose or maintain your weight. Yay!

We cite several studies for reference on the next page.

View testimonials from both Weight Watchers (calorie counters) and Atkins (carb counters).

Gastric Bypass - LapBand - Calorie Restriction

This information is not intended to take the place of medical advice. Please check with your health care provider prior to starting any new dietary or exercise program.

Hungry Girl talks about Foam

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